Terms of Service
Apicus provides AI referral infrastructure services to qualified oral health practices under a written engagement agreement. These terms govern use of the website and the service. The important things: the guarantee is a results guarantee backed by Apicus’s time, not a refund. Client data is handled as described in the Privacy Policy. Neither party is liable for indirect or consequential damages. Disputes are resolved under Florida law. The rest of this document explains the details.
These Terms of Service (“Terms”) apply to:
By using this site or submitting any form, you agree to these Terms. If you do not agree, do not use the site.
Apicus provides AI referral infrastructure services including but not limited to:
The specific scope of services delivered to any client is defined in a separate written Service Agreement executed between Apicus and the client. These Terms govern the general relationship. The Service Agreement governs the specific engagement. Where they conflict, the Service Agreement controls.
Apicus offers a complimentary 20-query audit to qualified prospects. Submitting an audit request form does not create a client relationship, does not obligate Apicus to perform an audit, and does not guarantee qualification for the full service.
Apicus reserves the right to decline audit requests that do not meet the published qualification criteria or at its sole discretion.
Audit results delivered to prospects are prepared in good faith using current methodology. They are diagnostic and informational. They do not constitute a guarantee of any future performance outcome and should not be relied upon as professional marketing, legal, or business advice.
Audit results are confidential and prepared for the named recipient only. They may not be shared, published, or distributed without Apicus’s written consent.
Within 120 days of engagement start, the client’s practice will be cited across at least 60% of its custom 75-prompt Query Panel across the five measured AI engines. If this benchmark is not met by Day 120, Apicus will continue delivering the full service at no additional cost to the client until the benchmark is reached, or through Day 210, whichever comes first.
A commitment of Apicus’s continued time and work at no additional charge.
A refund guarantee. Fees paid are earned as services are delivered and are non-refundable.
A guarantee of specific patient volume, booked consultations, or revenue outcomes.
A guarantee that any particular AI engine will cite the practice for any particular query.
An obligation extending beyond Day 210 under any circumstances.
The guarantee is voided if the client materially changes the practice’s information, procedures, or online presence without notifying Apicus; if the client fails to provide requested access within 14 days of request; if the client publicly disparages Apicus’s methodology or brand during the engagement; or if the client is in arrears on any invoice.
ARI measurement uses the methodology published at apicus.ai/methodology, which may be updated periodically. The version of the methodology in effect at engagement start governs guarantee assessment.
Monthly retainer. The monthly retainer of $4,997 is billed in advance on a recurring basis beginning at engagement start (Day 0). Onboarding is included in month one — there is no separate setup fee. Payment terms are net 7 from invoice date.
Late payment. Invoices unpaid after 14 days accrue interest at 1.5% per month. Apicus reserves the right to pause active work on any engagement with an overdue invoice until payment is received. Paused time does not count toward the 120-Day Results Guarantee period.
Failed payment. In the event of a failed payment method, Apicus will notify the client and allow 7 business days to resolve before pausing services.
Fee changes. Apicus may adjust its published rates. Existing clients under active Service Agreements are protected at their contracted rate for the duration of the current term. Rate changes take effect at renewal.
Delivering results requires baseline cooperation from the client. By entering into a service engagement, the client agrees to:
Failure to meet these responsibilities may affect ARI progress and may void the guarantee as described in Section 4.
Apicus requests manager-level access to certain third-party platforms as part of service delivery. The following applies to all such access:
Client confidentiality. Apicus treats all client information — practice data, financials, competitive intelligence, onboarding materials, and audit results — as confidential. This information is used solely to deliver the service and is not shared with third parties except as required by law or described in the Privacy Policy.
Apicus confidentiality. The methodology, Query Panel structure, ARI formula, source scoring models, and proprietary processes Apicus uses are confidential business information. Clients may not reverse engineer, reproduce, or share these materials with competitors or any third party without written consent.
Mutual non-disparagement. Neither party will make materially false or misleading statements about the other during or after the engagement.
Confidentiality obligations survive termination of the engagement for a period of two years.
Apicus's IP. The ARI methodology, Query Panel framework, Referral Stack architecture, all proprietary scoring models, and all content published on apicus.ai are owned by Apicus, LLC. Nothing in a service engagement transfers ownership of these assets to the client.
Deliverables. Reports, audit documents, and written recommendations delivered to a client become the client's property for their internal use upon full payment of applicable fees. They may not be published, distributed publicly, or provided to competitors without Apicus's written consent.
Client IP. Practice content, credentials, brand materials, and any information provided by the client remain the property of the client. Apicus uses this information only to deliver the service.
Third-party platforms. Apicus does not claim any rights over content published on third-party platforms as part of citation buildout. Clients retain all rights to their own listings, profiles, and citations.
You may not use apicus.ai or any of its content to:
Nothing on apicus.ai or in any Apicus deliverable constitutes legal, medical, financial, or professional marketing advice. Audit results, ARI scores, and strategic recommendations are informational outputs based on a specific measurement methodology. They are not guarantees of outcome and should be evaluated alongside your own professional judgment and advisors.
Apicus may reference or link to third-party tools, platforms, publications, and services. These references are for informational purposes. Apicus does not endorse, control, or accept responsibility for the content, practices, or availability of any third-party service.
Apicus uses third-party tools to operate its own business — analytics, email delivery, and secure credential sharing among them. These tools operate under their own terms and privacy policies.
Apicus provides its services and this website on an “as is” and “as available” basis. To the fullest extent permitted by applicable law, Apicus makes no warranties, express or implied, including but not limited to:
AI engine behavior is determined by those engines’ own systems, which Apicus does not control. Apicus measures and influences citation signals. It cannot guarantee how any specific engine will process or present those signals at any given time.
To the fullest extent permitted by applicable law:
Apicus’s total liability for any claim arising out of or related to these Terms or any service engagement shall not exceed the total fees paid by the client in the three months preceding the claim.
Apicus shall not be liable for any indirect, incidental, special, consequential, or punitive damages — including lost revenue, lost patients, lost referrals, or reputational harm — regardless of whether Apicus was advised of the possibility of such damages.
These limitations apply to claims arising under contract, tort, statute, or any other legal theory.
You agree to indemnify and hold harmless Apicus, LLC and its principals, contractors, and representatives from any claims, damages, losses, or expenses (including reasonable attorneys’ fees) arising from:
By the client. After the initial 120-day term, clients may terminate the engagement with 30 days’ written notice. Fees for the current billing period are non-refundable. Any work product delivered prior to termination belongs to the client.
By Apicus. Apicus may terminate an engagement with 30 days’ written notice for any reason, or immediately if the client is in material breach of these Terms or the Service Agreement, if the client engages in conduct that is harmful to Apicus’s reputation, or if the client is involved in fraudulent or illegal activity.
Effect of termination. Upon termination, Apicus will deliver any final reporting due and relinquish all platform access. Outstanding fees remain due. Confidentiality obligations survive.
These Terms are governed by the laws of the State of Florida, without regard to conflict of law principles.
Any dispute arising out of these Terms or any service engagement that cannot be resolved by direct discussion between the parties shall be submitted to binding arbitration in Sarasota County, Florida, under the rules of the American Arbitration Association. Each party bears its own attorneys’ fees unless the arbitrator finds a claim was brought in bad faith.
Nothing in this section prevents either party from seeking emergency injunctive relief in a court of competent jurisdiction to protect confidential information or intellectual property.
Apicus may update these Terms periodically. Material changes will be noted by updating the effective date at the top of this page. Active clients will be notified of material changes by email. Continued use of the site or service after changes take effect constitutes acceptance of the updated Terms.
For website visitors, these Terms constitute the entire agreement between you and Apicus regarding use of the site. For service clients, these Terms together with the executed Service Agreement constitute the entire agreement and supersede all prior discussions, representations, and understandings.
If any provision of these Terms is found unenforceable, the remaining provisions continue in full force.
Questions about these Terms:
1680 Fruitville Rd
Sarasota, FL 34236
hello@apicus.ai
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These terms are written to be understood, not to obscure. If something here is unclear or you have a question before entering an engagement, email us.